It is one thing to make a good website; it’s something else entirely to create a website for your current and potential customers that they perceive as valuable. Should you have the website as information for partners or communication? The following points provide a good prerequisite for a successful investment and a successful future website.
Start from your visitors
Think about your visitors first. Start structuring the website based on the visitor and not from your organization. Try to think like your customer. Try to define the target audiences you want to target and the information and services your target audience wants Ensure that each target audience can easily find the information they’re looking for. The structure should be based on the customer and the customer’s behaviour. Do you not know the information requested – ask yourself!
Register your website with the search engines
This is not necessary if you have a publishing tool that automatically generates a sitemap.xml Virtually all Internet users use search engines to search for information. Do not rely on search engines yourself looking up your site – help them instead along the way and you are guaranteed a better result.
Create an interesting homepage
The home page is the most important page on your website. Start at a page that allows your visitors the first and most important impression. As in real life, you have about 15 seconds to make a good impression.
Start to layout the website structure, at least roughly.
Determine the size of your pages, i.e., screen resolution, which information should be contained within each. Something that absolutely must be avoided is the scroll bar to the side. Navigation may not take too much of the page so that it does not fit with the important and compelling information. An economical yet attractive design does not take attention away from the content. Animations and other movements attract attention but can be annoying. Navigation and structure are the key components for the visitor to find the right information.
To have your website communicating even better let us take a look at your site and provide some advice for you. You can contact us via LinkedIn